Prime Collective Co ("we", "us", or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit or make a purchase from primecollectiveco.myshopify.com(the "Site").

1. Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site.

When you make a purchase or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

2. How We Use Your Information

We use the Order Information we collect to:

• Fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations)
• Communicate with you
• Screen our orders for potential risk or fraud
• Provide you with information or advertising relating to our products or services, where you have opted in to receive such communications

3. Sharing Your Information

We share your Personal Information with third parties to help us use your information as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

4. Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by visiting the relevant opt-out pages for the advertising platforms we use.

5. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

6. Your Rights (POPIA)

If you are a South African resident, you have rights under the Protection of Personal Information Act (POPIA), including the right to access, correct, or request deletion of your personal information. To exercise these rights, please contact us at the details below.

7. Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

8. Contact Us

For more information about our privacy practices, or if you have questions, please contact us by email or through our website.